Everyday Statement Pieces

Our stylish and comfortable clothes elevate fits into an unexpectedly bold expression of your style you can actually wear every day.

For Everyone, Everywhere

No gatekeeping here. We make clothes from XXS to 4XL (US Size 0-24) at an everyday price point available in more than 130 countries.

(And Every Mood)

We get it, you're complex and ever-changing. For whatever you're feeling, from elegant to grungy, we've got you covered.

September

2020

Cider was born! We launched shopcider.com with a team of 10!

November

2020

First Black Friday we got too many orders for our small team to keep up!

March

2021

Signed a deal with DHL to improve our shipping times!

June

2021

Reached 1M on IG!

July

2021

We launched our first campaign collection, More than a Woman, for Fall 2021!

September

2021

Celebrated our first bday with you!

October

2021

Cider Curve was born. Now offering up to US size 24 (4XL).

November

2021

Reached 2M on IG!

December

2021

Cider Swimwear launched!

March

2022

Released our first digital fashion collection!

April

2022

Opened 4 new warehouses in 4 continents to improve shipping & return times even more!

April

2022

Hosted our first ever event at Coachella! #Ciderchella

May

2022

Our global team expands, now we have a team of 500+ from 14 countries.

July

2022

Launched 'Earth, Water, Fire & Air' for Fall '22, our fifth major campaign since More than a Woman!

August

2022

Upgraded to biodegradable packaging and launched #RecycledCider, our first sustainable clothing collection!

September

2022

Celebrating our 2nd bday with you!

“Cider has quickly cemented itself as one of TikTok's most beloved fashion brands offering cute and trendy pieces.”
"[one of] emerging brands that are set to disrupt... created with Generation Z in mind"
“The online boutique is a part of a new breed of viral fashion brands on TikTok, with over 3.9 billion views for the hashtag #ciderclothing on the app.”
“Cider is your one-stop shop for all things trendy, at unbeatable prices. From groovy ‘70s looks to summer-camp inspired fashion from the early 2000s, you’ll be sure to find trend inspo here.”
"The prettiest clothing I own is from Cider"

Our Team

We’ve always been a global team, fueled by young talent. Our team is spread across 14 countries, and 11 languages. 60% of us are women overall, with women in half of leadership roles.

There are so many amazing people who help create your favorite clothes.

Our #cidergang

As a brand born to merge the internet with fashion, we host a 24/7 online party where fashion inspo and influence permeate physical borders.

Our #cidergang is the foundation of everything we do. From duetting with you on TikTok, featuring you in our campaigns, bringing your designs to life and going deep with you on Discord about how to make Cider better, we are more connected than ever.

Although we're scattered across the globe, here in this space, we are all Cider.

Get the latest Cider Scoop!

"When I walk past a mirror and see my plus size body in the creative and beautiful clothing I always hoped I would find…that’s when Cider makes my everyday unexpected"

@ginny_namjoon

"제 최애 브랜드에요!정말 옷도 너무 유니크하고 귀엽고 예뻐요" --- "This is my fav brand! The pieces are so unique and cute!!"

@ㅂㅅㅎ

"Wearing Cider clothing makes me feel so confident! I love being able to express myself in such a wide variety of creative and unique styles. My fave brand ever!"

@twirlygirl07

"C'est une trés bonne qualité et il est trop beau!" --- "It's very good quality and it is so beautiful!"

@Leabsolu

"I feel like I can be anything I want with Cider clothing which makes me feel really happy to be able to express all my different sides and tastes"

@moon

"I felt seen. A lot of trendy brands don't have a curve line, or if they do the clothes are either way overpriced or sort of grandma-esque. Cider seemed to know just what the curve community wants when they shop: cute pieces that don't break the bank."

@jesselee

"The items I received are amazing. So far my favorite pieces are the Floral All Over Print hoodie and pants✨💎 You’ll be seeing them soon! The quality is great love it 👍🏽"

@omgitssky_

"Cider makes me feel like a queen in all the dresses that I have."

@yoneyaless

"CIDER es de las mejores tiendas para comprar ropa. 💗" --- "CIDER is one of the best stores to buy clothes. 💗"

@june ˙𐃷˙

With the Future in MindSustainable fashion should be accessible, not exclusive. That's why we're on a mission to create affordable, everyday statement pieces with sustainability in mind. From inventing a smart fashion model that only produces on demand, to adopting recycled materials and a responsible supply chain in our production process, we're able to reduce our environmental impact in the fashion industry all while working to create a more eco-friendly brand.Cider was founded in 2020 by four friends who wanted to build a fashion brand that celebrates happiness in the mundane. Like the drink we're named after, Cider is bubbly, sweet, and has just the right amount of sass. It's also perfect for fun gatherings, like sipping cider with your besties at a neighborhood bar or just lounging at home. That's why we like to think of ourselves as <b>your closet's happy hour.</b> Ready to hang with us?